Žan Brezec

Design for meaning
Build for growth

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Don’t waste development on products that fail to matter.

I help businesses discover what people care about and turn it into products that drive growth.

See the process

Great products don't happen by accident.

They emerge from a clear plan that connects human insight, business ambition, and technical possibility.

Jump to my work

  1. Understand what matters

    Uncover what people value, what competitors miss, and where meaningful opportunities exist.

    4–7 weeks

  2. Define the focus

    Create a clear product vision aligned with user needs, business goals and technical realities.

    2–3 weeks

  3. Design and validate

    Transform ideas into validated solutions through concepting, innovation, prototyping and testing.

    6–8 weeks

  4. Implement and grow

    Bring the solution to market and integrate into your business for long-term value and growth.

    4–6 weeks

Uniforest UniboxA simple transport box turned into a brand assetEtrel INCH CoreRethinking who an EV charger Is designed forPirnar MagnificaCrafting emotion into a door handleCash CleanerFrom opportunity to a market ready product in 6 monthsBagless CordDesigning away the shopping bag

What people say:

About me

Integrating design and its user-centered, iterative approach into our development process enabled SIP to create a cohesive product line that stands out by embodying the core values of our brand.

SIPR&D Department

80+

completed projects

10+

years of experience

20+

client collaborations

10+

notable awards

2

startup launches