About me
I'm driven by exploring how products can create meaningful experiences.
My approach
The most exciting projects aren't just about creating something new. They're about uncovering opportunities rooted in how people think, feel, and behave, and creatively transforming them into products that create meaningful value for people and businesses.
Explore my processAbout me
I'm a design and innovation expert fascinated by discovering potential and building products that connect with people.
Inseparable from business, brands, and market presence I approach products strategically and holistically, always looking at their bigger picture.
I also teach and explore new ideas as an associate at the Academy of Fine Arts and Design in Ljubljana.
80+
completed projects
10+
years of experience
20+
client collaborations
10+
notable awards
2
startup launches
Get inspired by my projects:
Uniforest UniboxLeveraging emotion for forestry machinery experienceEtrel INCH CoreRethinking who an EV charger Is designed forPirnar MagnificaCrafting emotion into a door handleCash CleanerFrom opportunity to a market ready product in 6 monthsBagless CordDesigning away the shopping bagSIP Agricultural equipmentBuilding value through empathy in agricultural equipment
